How Google Uses Graph Foundation Models (GFMs)
How Google Uses Graph Foundation Models (GFMs) in Their Ranking Algorithm When you type “cupcakes near me” into Google, it feels simple. But behind the scenes, Google is running a …
Michael Moshkovich
Podcast: From Mail Order to Marketing Mastery
Transcription: Michael: “All right, let’s dive into a true marketing classic. Yeah. Claude Hopkins scientific advertising.” Ayelet: “Oh, yeah.” Michael: “Good one. You really want to get to the core …
Leveraging Cialdini’s Principles of Persuasion in Search Ad Campaigns for Local Businesses
The art of persuasion, as delineated by social psychologist Robert Cialdini, has far-reaching implications in today’s digitized marketing sphere, particularly for localized businesses. Integrating Cialdini’s six key principles—reciprocity, commitment and …
How to Apply the Principles of “Contagious To Any SEO Campaign:
Welcome, small business owners, to an emotional and persuasive journey into the world of SEO! In this blog post, we’ll explore how the principles of the book “Contagious: Why Things …
Utilizing”Nudge” Principles to Increase Website Ranking and Improve CRO
.You know, having a well-optimised and engaging website is key in today’s digital world. To help boost your website’s ranking and user experience the principles in Richard H. Thaler’s book …
How to Make Your Digital Marketing Campaign Data-Driven: A Step-by-Step Guide for Bakeries
In today’s hyper-connected world, businesses must leverage the power of data to create digital marketing campaigns that connect with customers and drive growth. For bakeries, in particular, utilizing data to …
The Enduring Significance of the Google PageRank Patent in Modern-Day SEO”
Oh boy, have you heard about the Google PageRank Patent? It’s like a blast from the past! This little nugget of genius, filed in 1998 by Google co-founders Larry Page …
The AI-mazingly Hilarious Truth About Using AI Content for SEO”
AI content has been a hot topic in the SEO world recently, with many experts debating its effectiveness and ethical implications. But here’s the thing: AI content should never, ever, …
13 Years Of Marriage
It’s hard to believe that 13 years have passed since Dena and I said “I do.” Time has a way of flying by, and it feels like just yesterday that …
How We Deal With Fights In Our Marriage
Dena Chulew and I have been together for many years and like any couple, we have our share of fights and disagreements. But through it all, we have learned how …