How Google Uses Graph Foundation Models (GFMs)
How Google Uses Graph Foundation Models (GFMs) in Their Ranking Algorithm When you type “cupcakes near me” into Google, it feels simple. But behind the scenes, Google is running a …
SEO
How to Make Your Digital Marketing Campaign Data-Driven: A Step-by-Step Guide for Bakeries
In today’s hyper-connected world, businesses must leverage the power of data to create digital marketing campaigns that connect with customers and drive growth. For bakeries, in particular, utilizing data to …
Utilizing”Nudge” Principles to Increase Website Ranking and Improve CRO
.You know, having a well-optimised and engaging website is key in today’s digital world. To help boost your website’s ranking and user experience the principles in Richard H. Thaler’s book …
How to Apply the Principles of “Contagious To Any SEO Campaign:
Welcome, small business owners, to an emotional and persuasive journey into the world of SEO! In this blog post, we’ll explore how the principles of the book “Contagious: Why Things …
The AI-mazingly Hilarious Truth About Using AI Content for SEO”
AI content has been a hot topic in the SEO world recently, with many experts debating its effectiveness and ethical implications. But here’s the thing: AI content should never, ever, …
The Enduring Significance of the Google PageRank Patent in Modern-Day SEO”
Oh boy, have you heard about the Google PageRank Patent? It’s like a blast from the past! This little nugget of genius, filed in 1998 by Google co-founders Larry Page …