Michael Moshkovich 
The SEO landscape is evolving fast in February 2026. From AI Overviews dominating 40% of search results to entity SEO replacing keyword optimization, here are 10 trends every marketer needs to know.
How Google Uses Graph Foundation Models (GFMs) in Their Ranking Algorithm When you type “cupcakes near me” into Google, it feels simple. But behind the scenes, Google is running a …
Transcription: Michael: “All right, let’s dive into a true marketing classic. Yeah. Claude Hopkins scientific advertising.” Ayelet: “Oh, yeah.” Michael: “Good one. You really want to get to the core …
The art of persuasion, as delineated by social psychologist Robert Cialdini, has far-reaching implications in today’s digitized marketing sphere, particularly for localized businesses. Integrating Cialdini’s six key principles—reciprocity, commitment and …
Welcome, small business owners, to an emotional and persuasive journey into the world of SEO! In this blog post, we’ll explore how the principles of the book “Contagious: Why Things …
.You know, having a well-optimised and engaging website is key in today’s digital world. To help boost your website’s ranking and user experience the principles in Richard H. Thaler’s book …
In today’s hyper-connected world, businesses must leverage the power of data to create digital marketing campaigns that connect with customers and drive growth. For bakeries, in particular, utilizing data to …
Oh boy, have you heard about the Google PageRank Patent? It’s like a blast from the past! This little nugget of genius, filed in 1998 by Google co-founders Larry Page …
AI content has been a hot topic in the SEO world recently, with many experts debating its effectiveness and ethical implications. But here’s the thing: AI content should never, ever, …
It’s hard to believe that 13 years have passed since Dena and I said “I do.” Time has a way of flying by, and it feels like just yesterday that …