The SEO landscape is evolving fast in February 2026. From AI Overviews dominating 40% of search results to entity SEO replacing keyword optimization, here are 10 trends every marketer needs to know.
Transcription: Michael: “All right, let’s dive into a true marketing classic. Yeah. Claude Hopkins scientific advertising.” Ayelet: “Oh, yeah.” Michael: “Good one. You really want to get to the core …
Table of Contents Toggle Reciprocity Reciprocity Action Plan: Commitment and Consistency Action Plan: Social Proof Social Proof Action Plan: Authority Authority Action Plan: Liking Liking Action Plan Scarcity Scarcity Action …
Table of Contents Toggle Social Currency – Shaping SEO for Shareability Triggers – Sparking SEO Associations: Connecting Hearts and SEO Rankings: Public – SEO Visibility for the World to See: …
Table of Contents Toggle How Default Options Influence User Behavior and Improve Conversion Rates How Website Navigation Structure Guides Users Toward Conversion How Strategic CTA Placement Nudges Users to Take …
Table of Contents Toggle Step 1: Clearly Define Your Goals and Objectives Step 2: Collect Relevant Data Step 3: Analyze and Interpret the Data Step 4: Develop Data-Driven Strategies Step …
Table of Contents Toggle How Google’s PageRank Patent Established Link Authority as a Ranking Signal How PageRank Transformed SEO from Keyword Stuffing to Link-Based Authority Why Google’s PageRank Principles Still …
AI content has been a hot topic in the SEO world recently, with many experts debating its effectiveness and ethical implications. But here’s the thing: AI content should never, ever, …
It’s hard to believe that 13 years have passed since Dena and I said “I do.” Time has a way of flying by, and it feels like just yesterday that …
Dena Chulew and I have been together for many years and like any couple, we have our share of fights and disagreements. But through it all, we have learned how …