Transcription: Michael: “All right, let’s dive into a true marketing classic. Yeah. Claude Hopkins scientific advertising.” Ayelet: “Oh, yeah.” Michael: “Good one. You really want to get to the core …
The art of persuasion, as delineated by social psychologist Robert Cialdini, has far-reaching implications in today’s digitized marketing sphere, particularly for localized businesses. Integrating Cialdini’s six key principles—reciprocity, commitment and …
Welcome, small business owners, to an emotional and persuasive journey into the world of SEO! In this blog post, we’ll explore how the principles of the book “Contagious: Why Things …
.You know, having a well-optimised and engaging website is key in today’s digital world. To help boost your website’s ranking and user experience the principles in Richard H. Thaler’s book …
In today’s hyper-connected world, businesses must leverage the power of data to create digital marketing campaigns that connect with customers and drive growth. For bakeries, in particular, utilizing data to …
Oh boy, have you heard about the Google PageRank Patent? It’s like a blast from the past! This little nugget of genius, filed in 1998 by Google co-founders Larry Page …
AI content has been a hot topic in the SEO world recently, with many experts debating its effectiveness and ethical implications. But here’s the thing: AI content should never, ever, …
It’s hard to believe that 13 years have passed since Dena and I said “I do.” Time has a way of flying by, and it feels like just yesterday that …
Dena Chulew and I have been together for many years and like any couple, we have our share of fights and disagreements. But through it all, we have learned how …